CUSTOM VIDEO / WRITTEN / SOCIAL
Skittles
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strategic narrative & OBJECTIVE
During Pride month, there’s only one rainbow that matters
Skittles, to continue its annual Pride celebration (begun in 2020), was seeking a partner that could promote its celebratory and inclusive messaging naturally, without any semblance of corporate cause-pandering. So, we designed a program to allow Skittles to take a back seat and “give away” their rainbow to honor and spotlight brilliant and inspirational members of the LGBTQ+ community across NowThis digital and social platforms.
Custom VIDEOS
Custom videos on NowThis
Our custom videos shined a light on, and passed the mic to, two brilliant and talented creators in the LGBTQ+ community. They’ve built their own loyal followings, and Thrillist and Skittles simply sought to help them amplify their crucial messages of love, understanding, acceptance and authentic living.
Custom SOCIAL
Custom Instagram post on NowThis
In addition to our two digital videos, we connected with gifted LGBTQ+ artist, Mia Saine, who designed one of the Skittles signature Pride packs to share their story and inspiration for their pack art.
